Produced for Speak Life, a Christian outreach organisation.
To produce four high quality short films called Meet the Nativity for, predominantly, an online audience. The script - a time-travelling Christmas rom-com - calls for four main actors plus a nativity cast and is to be shot in a London. The films have a distinctively Christian outlook but also need to appeal to a wider audience.
The four webisodes of Meet The Nativity screened in the weeks leading up to Christmas 2017, after which an edit of all four cut together was released. Each episode was four to five minutes in length. Youtube and Facebook were chosen as the primary platforms and the combined series has now reached over a half million views, with episode one attracting nearly half of those views within a week. Facebook proved to be the most successful platform with 90% of the views taking place there.
Meet the Nativity was a tough brief for many reasons, but Luminosity embraced it and made it fly. We had to make it funny, they helped us avoid being broad. We had to make it charming, they helped us avoid being twee. We had to carry people credibly through the time-travel conceit and deposit them in an authentic 1st century nativity. They made the magic happen, and then some. Perhaps most importantly we had to satisfy a large Christian constituency but appeal to people far beyond the church. Luminosity sought to understand the old Christian story and helped us to make it sparkle on screen.
Meet the Nativity gained thousands of shares and comments, mostly on Facebook but also Twitter and Youtube. Here are a selection of the comments on Facebook.